Survive the Chaos of Selling Into Healthcare
25+ years selling into health systems, hospitals, and health plans. I help health tech teams stop drowning in committees and dead-end pilots, and build deals that feel safe to buyers and profitable to you.
Brendan significantly enhanced both our sales strategy and our execution to enormous effect, enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts.
⭐ ⭐ ⭐ ⭐ ⭐
Maridy McGinnis, AllMed Healthcare Management
How I Help Your Health Tech Company Scale
Multiple ways to work together, customized to your requirements — from tactical to strategic:
Sales Call Tune-Up
A one-on-one review and coaching session to improve discovery calls, messaging, and follow-up.
Best for: Reps and founders who want immediate improvement.
Sales Rep Turnaround
A 90-day focused coaching and accountability program to transform underperforming reps.
Best for: Sales leaders ready to see measurable performance change.
Sales Execution Consulting
Hands-on advisory engagement to define strategy, pipeline, metrics, and go-to-market.
Best for: Founders or teams ready to scale revenue and structure.
I help health tech teams survive the chaos of selling into healthcare.
I help health tech teams survive the chaos of selling into healthcare.
I’m Brendan, a health tech sales coach and consultant who’s spent years selling into health systems, hospitals, and health plans... where good ideas often go to die in committee. My work is all about helping you avoid that fate.
Instead of drowning you in theory, I help you slow down your calls, ask better questions, design smarter pilots, and build deals that feel safe and compelling to your buyers. You get clear language, better stories, and a structure that your team can actually follow.
If you’re building something meaningful in healthcare and want more revenue, more quickly, without turning into a pushy salesperson, I help make that happen with a mix of strategy, coaching, and a bit of dry humor along the way.
Sales Coaching
Sales Training
Sales Audits
Sales Strategy Sessions
Health Tech Sales Resources
Recent Podcast Appearances
What others say about my services
We leveraged Brendan’s deep health plan knowledge and sales expertise to accelerate our discovery process, refine our customer acquisition strategy, and execute a comprehensive marketing, lead gen, and sales campaign, saving us months of effort and avoiding costly missteps, and dead ends. We can’t recommend Brendan enough.
Rick Lee - CEO Healthrageous
Brendan was able to quickly understand our business, identify our competitive advantages and unique differentiators, and uncover our sales blind spots. He worked collaboratively with our team to identify and advance our company's real strategic opportunities.
Beth Pride - CEO BPE Global
Brendan significantly enhanced both our sales strategy and our execution to enormous effect, enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts. enhanced both our sales strategy and our execution to enormous effect, enabling our sales team to sell higher into our enterprise health plan clients and structure much bigger, more strategic relationships and contracts.
Maridy McGinnis - CEO AllMed Healthcare Management
Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales 📘
Sales Craft isn't like most sales books. It's written for today's sales professional, meaning that it's:
Specific - Because so much of sales is about the core fundamentals of sales
Crisp- Because you want to get right to the point, learn the technique, and understand the solution without wading through a hundred pages of fluff
Actionable - Because you want 'real world' tools and skills that can be applied to your specific sales circumstances
Sales Craft provides the professional salesperson a breadth of simple but thought-provoking tips and ideas about how to enhance your sales effectiveness.
5.0 ⭐ ⭐ ⭐ ⭐ ⭐ (17 ratings)
Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales 📘
A simple and effective process
Most health tech sales problems aren't about effort - they're about structure.
Here's how we turn chaos into closed deals:
1.
Assess The Situation
We analyze what’s working, what’s not, and where friction exists.
2.
Develop A Plan
We clarify your strategy, goals, and metrics.
3.
Executing On The Plan
We coach, guide, and apply frameworks that produce immediate improvement.
Frequently Asked Questions
1.
Who do you typically work with?
I work with health tech founders, sales leaders, and investors with portfolio companies selling into health systems, hospitals, and health plans. Most of my clients are in the $500K–$20M ARR range and already have some traction — they just need help turning that into repeatable revenue.
2.
Do you only work with companies in healthcare?
Not exclusively, but pretty much. That’s where I’ve spent the bulk of my career and where I can be most useful — especially when it comes to navigating complex buyers, reimbursement, and the politics inside health systems and health plans.
3.
How do your engagements usually work?
Most work falls into one of two buckets: 1) Sales Performance (e.g. staff evaluation, coaching, training for your staff) and 2) Sales Execution and Operation. (e.g. sales strategy, scaling the enterprise, sales infrastructure.) We’ll pick the format that fits your stage, your goals, and your bandwidth.
4.
Can you help my team, not just me as a founder?
Absolutely. I often work directly with sales reps and account managers on call structure, discovery, pilots, and relationship building inside complex accounts. We’ll combine team training, call reviews, and simple tools they can use right away.
5.
How quickly will we see results?
You’ll usually feel a difference in your very next set of calls — clearer structure, better questions, and more confident conversations. Bigger wins like shorter cycles, better pilots, and higher close rates build over a few weeks and months as we consistently apply what we’re doing.
6.
What’s the first step to working with you?
Start with a quick consultation. We’ll talk about your product, current sales situation, and what you’re trying to achieve. If we’re a good fit, I’ll recommend a specific way to work together — from a one-off Sales Call Tune-Up to a deeper strategy and execution engagement.
Stop Losing Deals to "We'll Circle Back"
Your team is building something that could actually help patients—but healthcare buyers won't say yes just because your product works. If you're tired of 9-month sales cycles, dead-end pilots, and deals that evaporate in procurement, let's fix what's breaking. Book a free call and walk away with a clear roadmap to close more revenue, faster.